No photographer goes into business expecting to fail, but many realize too late that camera skills alone do not ensure success. Studio owners must also run savvy marketing campaigns, manage their studio’s staff, and become experts at customer service.

Jeff Smith (who owns and operates two successful studios) provides instruction and inspiration for achieving your professional, financial and artistic goals. Beginning with attracting clients, Smith shows you how to develop your marketing strategy—and avoid common mistakes. You’ll also learn how to set your prices, develop a realistic budget, reduce operating costs, and more. Time management techniques—especially important for self-employed people—are covered in detail.

Packed with efficiency-boosting techniques and marketing ideas, this book is an important resource for any photographer wanting to open a new studio or to build upon the success of an existing one.

SPECS: 8.5 X 11, paperback, over 100 full color photos, 128 pgs, index