Author Ellie Vayo shares the insights and techniques that have made her studio one of the biggest and most profitable senior portrait businesses in the United States. Beginning with attracting clients, Vayo shows how to design advertising that appeals to teens, yet pleases their parents. Next, you'll learn how to set your studio apart with special client-pleasing touches, and how to create the unique portraits that will generate the best (and cheapest) advertising in the world: word of mouth. From attracting new clients to delivering the proofs, this book covers all of the aspects of this challenging business.